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Types of Mass Media

Books, newspapers, radio, social media platforms, booklets, and streaming services are all various forms of mass media. However, we distinguish four main types of mass media.

  • Print media. It can range from billboards to coupons and is one of the easiest and oldest ways to reach the masses. Originally, print media refers to newspapers which were the main sources of information. Further, this type of media expanded to journals, books, and magazines.
  • Outdoor media. Ambient marketing is a great example of modern outdoor media. Brands use unusual locations and items to promote their products. Let’s take Folgers, for example. This brand of coffee used manhole covers to promote coffee in a unique and eye-catching way. So, places like bus stops, public transports, and buildings can serve creative companies as places for promotion.
  • Broadcasting media. With the help of an electronic broadcasting medium, audio and video content is distributed to a dispersed audience. Television, radio, video, and games appeal to heterogeneous audiences, people who differ in age, background, views, goals, and interests.
  • Digital media. In 2021, there are around 4.66 billion active internet users worldwide which means that the world is dependent on digital media. Today, brands promote their goods and services through sites, YouTube, podcasts, and more. Besides, companies often refer to Instagram marketing and Facebook advertising to pitch their products.

Now that you know the types, it’s also important to grab some inspiration from several examples.

EMAIL MARKETING

Address your customers by name, and insert any information you have about them into your emails using our variable feature.

Create a unique subscription form using your corporate colors and style. Place it on your site, collect subscribers, and send emails to them.